It's UbeTime
The purple ritual that awakens the senses. Blend it with our powder or ready in 30 seconds with our capsules.
Dioscorea alata · natural purpleOne root,
one colour,
one mystery.
Native to the Philippines, ube is a purple yam prized for its naturally intense colour and its sweet flavour, with vanilla and subtly nutty notes.
At Ube Time, we chose Kinampay from Bohol, a variety renowned for its character and quality, to let you discover ube in its simplest form as well as its most instant version.
A singular sweetness, naturally purple.
Bohol · PhilippinesKinampay,
our chosen origin.
Grown in Bohol, in the Philippines, Kinampay is an ube variety sought after for its deep purple, its delicate aroma and its characteristic sweetness. It is this variety that we chose for our powders and capsules.
Why Ube Time?
A brand entirely built around ube, from its origin to your cup.
An exacting selection
We chose Kinampay from Bohol for its naturally intense colour and its singular sweetness.
Two ways to savour it
The freedom to create with our powder or the simplicity of our capsules, ready in seconds.
A French brand devoted to ube
Ube Time is building a world entirely dedicated to the purple yam and its uses.
Made for everyday
Simple products to prepare, to enjoy hot, cold, as a drink or in cooking.
Our storyBorn from love at first taste.
Ube Time was born from a love at first sight for a flavour still little known in France, and a simple desire: to give it the showcase it deserves.
We chose Kinampay from Bohol for its quality, its naturally intense colour and its singular sweetness. Then we imagined two ways to discover it: freely with our powder or instantly with our capsules.
Our ambition is to make ube a new everyday moment in France and Europe. A different pause, beautiful and deliciously purple.
It's Ube Time.
Two ways to step
into the purple.
Take the time to blend it or savour it in seconds. Two formats, the same sweetness.
The Ube Pouch
Measure, blend, imagine. A Kinampay ube powder to add to your lattes, smoothies, pastries and desserts.
Discover the pouch →
The Ube Capsules
Insert, press, savour. Prepare your ube latte in 30 seconds with a Nespresso Original machine.
Discover the capsules →One ingredient,
a thousand rituals.
Hot or iced, whisked or baked, ube fits every craving.
The purple latte
Blended with the milk of your choice, hot or iced, for a smooth and naturally coloured cup.
The ube bowl
Add a touch of ube to your fruits, yoghurts and granolas for bowls as beautiful as they are delicious.
Baking
Fold ube into your cakes, cookies, creams, frostings and homemade desserts.
Ice cream
Create ice creams and frozen desserts with an intense colour and a delicate sweetness.
To each their purple moment.
Blend it with our powder or ready in 30 seconds with our capsules.
Your questions about ube.
What is ube?
Ube, or Dioscorea alata, is a purple yam particularly loved in the Philippines. It is known for its naturally purple colour and its sweet flavour, subtly vanilla and nutty.
What does ube taste like?
Ube has a sweet and delicate flavour, with notes that can recall vanilla and hazelnut. Its taste is generally less vegetal and less bitter than matcha.
Does ube contain caffeine?
No. Ube is naturally caffeine-free. It can therefore be enjoyed at any time of day, hot or cold.
What is the difference between ube and taro?
Ube and taro are two different roots. Ube has naturally purple flesh and a sweet, vanilla flavour. Taro generally has paler flesh and a more neutral, slightly earthy taste.
Is the purple colour natural?
Yes. The colour of our powder comes naturally from ube. No artificial colouring is added. The intensity of the colour may vary slightly depending on the preparation and the ingredients used.
What products does Ube Time offer?
Ube Time offers a 100 g pouch of Kinampay ube powder as well as ube capsules compatible with Nespresso Original machines.
Where is Ube Time's ube grown?
Our ube is a Kinampay variety originating from Bohol, in the Philippines.
How do I choose between the pouch and the capsules?
The pouch is ideal for freely creating lattes, smoothies, pastries and desserts. The capsules let you quickly prepare an ube base with a Nespresso Original machine, before adding the milk of your choice.