The Ube Time composition
Reading the label of an ube product means avoiding nasty surprises. Here is how to decode it, and why Ube Time's composition fits in a single ingredient.
A label that tells all
The ingredient list is the best judge of an ube product's quality. Ingredients are listed in decreasing order of quantity: the first on the list is the most present. A quick glance is often enough to tell a real powder from a sugary mix.
On Ube Time powder, the list fits in two words: "purple yam". It's the sign of a pure product, with nothing added.
Reading a label: what it reveals.
| On the label | What it indicates |
|---|---|
| Sugar at the top of the list | A mostly sugary product |
| Maltodextrin | A bulking agent, dilutes the ube |
| Flavouring | Added taste, often artificial |
| Colouring | Unnatural colour |
| Milk powder | Not vegan, dilutes the ube |
| High ube percentage | A good quality sign |
What it indicates
Our composition
Ube Time powder contains a single ingredient: Kinampay ube. No sugar, no maltodextrin, no flavouring, no colouring, no milk powder. That's what gives it its natural colour, its authentic taste and its vegan, gluten-free and lactose-free character.
The fewer ingredients there are, the more you know what you're eating. A short list is often the best guarantee of quality.
A list that stops at ube.
100% ube
A single ingredient, the purple yam.
No added sugar
No sugar in the list.
No maltodextrin
No bulking agent that dilutes.
No flavouring
The taste comes from ube, not an additive.
No colouring
The purple is 100% natural.
No milk or gluten
Naturally vegan and lactose-free.
The right reflex
Before buying an ube product, turn the pack over and read the list. Look for ube at the top, be wary of sugar and additives, check the ube percentage when it's shown. A clear label is the first sign of an honest product.
- Ingredients are listed in decreasing order of quantity.
- Sugar at the top or additives: a diluted, sugary product.
- A good powder: ube first, ideally alone.
- Ube Time: a single ingredient, the purple yam.
See the Ube Time powder, pure powder or preparation, or the quality of a powder.
A crystal-clear label.
On our powder, one word counts: ube. No sugar, no additive, nothing to hide. Transparency is part of Ube Time too.
Your questions: the composition.
How do I read the label of an ube product?
Ingredients are listed in decreasing order of quantity. The first is the most present. Look for ube at the top and be wary of sugar and additives at the start of the list.
What is maltodextrin in an ube product?
It's a cheap bulking agent that dilutes the product. Its presence often indicates a low proportion of ube.
What does Ube Time powder contain?
A single ingredient: Kinampay ube. No sugar, no maltodextrin, no flavouring, no colouring, no milk powder.
How do I spot a colouring on the label?
It appears as the word 'colouring' or an additive code. A pure ube powder has none: its colour is natural.
Is a high ube percentage a good sign?
Yes. The higher the proportion of ube, the richer the product is in real yam. The ideal remains 100%, like Ube Time powder.