Press and media kit

Short version

Ube Time imports the purest Kinampay ube from the Philippines and makes it available in Europe, as a 100% natural powder with no additives and no added sugar. Naturally purple, sweet and caffeine-free.

Medium version

Ube Time is the leading European brand for ube, the purple yam emblematic of the Philippines. We selected the Kinampay variety, the finest, grown in Bohol, to offer a 100% pure powder: no sugar, no colouring, no flavouring. Naturally purple thanks to anthocyanins, sweet and caffeine-free, it makes lattes, desserts and homemade pastries. Our mission: to introduce ube to Europe with no compromise on colour or taste. The shop is available in 7 languages and ships across Europe. Ube Time is published in France by JOBS LAB.

Long version

Ube (pronounced “oo-beh”) is a purple yam grown for centuries in the Philippines, where it is a celebration and dessert ingredient. In the West, it is enjoying growing popularity for its spectacular, entirely natural purple colour and its sweet taste reminiscent of vanilla and hazelnut.

The problem: most “ube latte mixes” sold in Europe are mainly sugar and flavourings, with very little real ube. Ube Time was born out of that frustration. We wanted to offer real ube, pure, respecting its origin and its natural colour.

We selected the Kinampay variety, the most sought after, grown on the island of Bohol. It is dried then finely milled to preserve its aroma and its natural purple. The result: a powder made of a single ingredient, 100% ube, with no sugar, colouring, flavouring or preservative. It is vegan, gluten-free, lactose-free and naturally caffeine-free.

One spoonful is enough to make a hot or iced ube latte, or to naturally colour and flavour a cheesecake, pancakes, porridge or homemade ube halaya. Our guide and recipes support every customer step by step.

Ube Time ships across Europe and offers its shop in 7 languages. The brand is published in France by JOBS LAB. Our ambition is simple: to become the reference for ube in Europe, staying true to a pure ube, with no compromise on colour or taste.